Key Metrics
MOBILAIR encourages more sustainable urban mobility through user engagement, personalised insights and gamification. As of 22 October 2026, the app had 108 registered users, providing insights into transport preferences, mobility barriers and engagement with sustainable travel.
At a glance
Key Indicator
Results
Registered users
108
Verified accounts
90.7%
Completed initial questionnaires
85
Verified accounts
90.7%
In-app survey participants
34
Recorded travel choices
188
Point travel choices
1.609
Who are the users?
Most questionnaire respondents were aged 25–44 (67.1%). Private cars were the most commonly reported main transport mode (57.6%), followed by public transport (24.7%) and walking (15.3%). Public transport was widely available, with 94.1% reporting access.
What influences travel choices?
Journey time, reliability and convenience were the highest-rated transport decision criteria. Saving time and money were the leading motivations, while improving fitness was the most frequently selected personal goal.
What could encourage sustainable mobility?
Survey findings highlighted safe cycling infrastructure as a key factor in encouraging bicycle use. All respondents to the relevant question expressed at least some willingness to cycle more with safe, separated cycle lanes. Similarly, 90% of public transport survey respondents said they would replace car journeys at least partly if service frequency doubled.
How are users engaging with the app?
Users recorded 1,609 point events, earning 16,595 experience points (XP) and 1,321 eco points. Challenges generated the most activity and rewards. However, 75% of registered users remained at Level 1, highlighting an opportunity to improve long-term engagement and progression.
What do recorded travel choices show?
Of 188 recorded choices, 39.4% involved cars, 32.4% public transport, 22.9% walking or cycling, and 5.3% multimodal journeys. Overall, 59.6% involved public transport, active or multimodal options without a car. These figures describe recorded app choices and do not, on their own, demonstrate a shift in travel behaviour.
Key takeaway
MOBILAIR’s findings point to opportunities to promote sustainable mobility by prioritising time savings, reliable transport, safe cycling infrastructure and engaging app experiences. Future efforts should focus on converting user interest into sustained participation and more sustainable travel choices.